[GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. FYI, this is . Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . You only have access to basic statistics. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. A Medium publication sharing concepts, ideas and codes. One of the administrators behindthe BTS on Billboard! You may opt-out by. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Korean Foundation for International Cultural Exchange. A paid subscription is required for full access. Contrarily for males, the money that they spend is around $50 to $100. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. The K-Pop wave has been well documented in the United States. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. South Korea: K-pop popularity in the U.S. | Statista This is to be expected given the size, diversity, and cosmopolitanism of these two cities. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. A Deeper Look at Why BTS Has Thrived in America - Vulture It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. In Korea, Kpop (both male and female groups) are largely made up of female fans. So how do they do it? The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Show publisher information When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Who likes BTS? A survey of 400,000 fans around the world - koreatimes K-pop stans took on Trump in Tulsa, now they're after the White House K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. First thing first, well see the demography of the surveys respondents. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Spanish tracks and collaborated with local artists. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. (February 14, 2022). Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Japan, the second largest music market after the United States, has a massive K-Pop following. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. The Tulsa . Business opportunities soon followed. to incorporate the statistic into your presentation at any time. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. K-pop is a genre of South Korean popular music. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. In the camp world of K-pop, it's hard for stars to be gay | CNN While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. 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